In today’s digital age, YouTube Shorts has opened the doors to a new generation of creators. One such inspiring example is Nikhil, who earns a whopping ₹1.5 Lakh per month from his 3 YouTube Shorts channels. With over 4 million views across his channels, Nikhil has built a smart content strategy focused on Tech, Motivation, and Business niches.
If you’re wondering how to get started with YouTube Shorts or how someone like Nikhil makes this kind of money—this guide is for you.
🔍 Who Is Nikhil?
Nikhil is not a celebrity, coder, or videographer. He’s a regular content creator who understood the power of short-form content. By choosing the right niches and using simple tools and strategies, he was able to grow multiple channels and start earning consistent income through AdSense and brand promotions.
🎯 Nikhil’s Niches: Tech, Motivation, Business
Choosing the right niche is half the game on YouTube Shorts. Let’s break down Nikhil’s niche strategy:
1. Tech
This includes:
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Mobile phone reviews
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App tutorials
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AI tools
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Gadget hacks
Example:
One of Nikhil’s Shorts that went viral was a 30-second clip comparing ChatGPT and Google Bard. He used screen recordings, added text overlays, and gave quick opinions. That one video got over 300K+ views.
2. Motivation
Everyone loves a quick boost of inspiration in the morning. These videos usually contain:
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Quotes
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Life lessons
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Voiceovers from famous personalities
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Background music and cinematic stock clips
Example:
A Short titled “Why You Should Never Give Up – Elon Musk Story” featured a voiceover clip and montage of Elon’s challenges. This crossed 500K views in a week.
3. Business
These Shorts include:
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Startup stories
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Money tips
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Business ideas for students
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Side hustle guides
Example:
His Short explaining “How a 17-year-old started a ₹1 Cr/year dropshipping business” not only got views but also attracted brand inquiries from fintech apps.
📈 Growth: 4 Million+ Views Across Channels
Nikhil didn’t get these views overnight. Here’s how he built up:
✅ Daily Uploads
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Consistency is key in Shorts. Nikhil posted at least 1 Short daily on each channel.
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He reused content across channels by changing thumbnails, titles, or voiceovers.
✅ Trending Topics
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He picked topics that were already trending on Instagram Reels or YouTube Shorts.
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Example: When the OpenAI Sora tool was launched, he created a 20-second explanation and hit 200K+ views quickly.
✅ SEO & Hashtags
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His Shorts had SEO-optimized titles like “Top 3 AI Tools for Students in 2025”
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He used 3-5 relevant hashtags in each video like
#shorts,#motivation,#startupidea, and#techtools
💰 Earnings: AdSense + Brand Promotions
Let’s now break down how Nikhil makes ₹1.5 Lakh/month from his channels.
1. YouTube Shorts AdSense Revenue
In early 2023, YouTube introduced AdSense monetization for Shorts. Here’s how it works:
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YouTube runs ads between Shorts in the feed
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Creators share revenue based on views and engagement
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CPM (Cost Per 1000 Views) on Shorts is lower, but volume compensates
📊 Example Breakdown:
If one of Nikhil’s channels gets 1 million views/month, and his Shorts revenue CPM is ₹20–30, he makes around:
₹20,000 to ₹30,000/month from that one channel.
Multiply that by 3 channels and additional viral hits—his monthly AdSense easily crosses ₹60,000–80,000.
2. Brand Promotions & Sponsorships
This is where the real money comes in.
Once your Shorts start getting regular views, brands will notice. Nikhil started getting messages from:
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Fintech apps (investment, stock trading)
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EdTech companies
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AI tool startups
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Affiliate products like hosting services or Chrome extensions
📩 Example:
A fintech brand paid him ₹20,000 for a 15-second sponsored shoutout. He did this 3–4 times a month, earning ₹60,000–₹80,000 just from brand promos.
🔧 Tools Nikhil Uses (You Can Too)
You don’t need a DSLR or a fancy mic. Here are Nikhil’s basic tools:
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CapCut & VN Editor for mobile editing
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Script written using ChatGPT or Notion
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Voiceovers using his phone mic or AI voice tools
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Stock videos from Pexels & Pixabay
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Canva for adding text and templates
Everything is either free or freemium—perfect for beginners.
🛠 How You Can Start Like Nikhil
Here’s a step-by-step beginner roadmap based on Nikhil’s journey:
✅ Step 1: Pick Your Niche Wisely
Choose something you either:
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Already consume content about, or
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Can explain easily in 30 seconds
Good beginner niches:
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Tech news
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Life hacks
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Daily motivation
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Business tips for students
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AI and app tutorials
✅ Step 2: Set Up Your Channel(s)
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Create a YouTube Channel with a niche name like “QuickTech Shorts” or “30Sec Motivation”
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Make channel art using Canva
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Write an SEO-friendly About section
✅ Step 3: Create 5 Shorts Before Publishing
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This helps build momentum
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Keep each under 30–45 seconds
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Add subtitles—they boost watch time
✅ Step 4: Use Hashtags and Trending Audio
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Check what’s trending on YouTube Shorts feed
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Use hashtags + 1–2 trending sounds per video
✅ Step 5: Post Daily at Fixed Times
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Choose time slots like 12 PM, 6 PM, or 9 PM
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The YouTube algorithm rewards consistency
✅ Step 6: Track Performance and Improve
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After 20–30 videos, go to YouTube Studio > Analytics
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Check watch time, retention, and CTR
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Double down on what’s working
🚀 Bonus Tips from Nikhil
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Batch-create 7 videos in one day to stay consistent.
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Don’t worry if early videos flop—his first 10 Shorts got under 100 views.
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Keep experimenting with hooks and video formats.
📌 Final Thoughts
Nikhil’s story is proof that anyone can build income from YouTube Shorts with the right strategy, consistency, and creativity. You don’t need professional cameras or a big budget—just pick a niche, stay regular, and focus on adding value in a few seconds.
YouTube Shorts is still growing in India, and early movers like you have a great chance to succeed.
✨ Key Takeaways
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Nikhil earns ₹1.5 Lakh/month from 3 YouTube Shorts channels.
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He covers Tech, Motivation, and Business niches.
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Makes money through AdSense + Brand Deals
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Uses simple tools like CapCut, Canva, and AI voiceovers.
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Follows a repeatable strategy: Trending topics + Consistency + SEO + Simple Editing.
If you’re ready to begin, start planning your first 5 Shorts today. Who knows? Your journey to the next ₹1.5 Lakh/month creator might begin now.
