In today’s digital-first world, earning money online is more accessible than ever. One inspiring example is Anjali, a 24-year-old from Jaipur who earns ₹30,000/month just by managing Instagram pages for local brands.
What’s even more impressive? She does this with no paid advertising, working only 3 hours a day, using simple tools like Canva and Meta Creator Studio.
If you’re wondering how you can start a similar journey, this article breaks it all down with simple explanations and step-by-step guidance.
💡 Who is Anjali and What Does She Do?
Anjali started as a college student with a love for design and social media. During the pandemic, she began experimenting with content creation on Instagram. Soon, she realized that small businesses around her needed help managing their Instagram presence.
She offered her services and began running Instagram pages for local fashion stores and cafes. In just six months, she had 3 clients paying her ₹10,000 each per month.
Today, she creates content, writes captions, plans posts, and grows the brand’s page organically — no paid ads involved.
🔑 Skills Anjali Uses (That You Can Learn Too)
You don’t need a marketing degree to do what Anjali does. She built her income stream by mastering just a few key skills:
1. Content Design with Canva
Anjali uses Canva, a free online design tool, to create:
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Instagram posts
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Reels covers
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Stories & highlights
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Carousel posts
Example: For a local cafe, she designed a weekly post showing the “Drink of the Week”, with an aesthetic background and bold text. This increased weekly footfall by 15%.
Canva has thousands of templates — no need to be a graphic designer. Just drag, drop, edit, and download.
2. Scheduling with Meta Creator Studio
Instead of posting every day manually, Anjali uses Meta Creator Studio (a free Facebook tool) to:
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Schedule posts in advance
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Write engaging captions
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Analyze performance
She spends one day a week planning and scheduling all posts, saving time during the week.
Example: On Monday, she schedules 5 posts for a clothing brand. By Friday, the brand gains 120+ new followers from consistent posting.
3. Organic Growth Tactics
Unlike many marketers, Anjali doesn’t spend money on ads. She focuses on:
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Using trending audio in Reels
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Hashtag strategies
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Engaging with followers
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Collaborating with micro-influencers
Example: She helped a handmade jewelry store reach 10,000 followers in 3 months by consistently posting “Behind the Scenes” Reels with trending music.
💼 How Anjali Gets Clients
Anjali didn’t have to cold call or run ads to find clients. She followed these steps:
1. Started With Her Network
She first approached a friend’s boutique. She offered to run their Instagram free for 2 weeks, and they saw increased engagement and sales. That store became her first paying client.
2. Built a Portfolio
After working with a couple of brands, she created a simple Google Drive folder showcasing:
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Before/after results
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Sample posts
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Growth screenshots
This made her services look professional and built trust.
3. Used Instagram to Promote Herself
She made a personal Instagram page showing:
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Client results
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Behind-the-scenes work
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Social media tips
This brought inbound leads from other business owners.
📅 Her Daily Work Routine
Anjali works only 3 hours a day, mostly from home or a café. Here’s what her workday looks like:
✨ Morning (1 Hour)
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Check Instagram messages & DMs
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Respond to comments
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Analyze which posts are performing well
✨ Afternoon (1 Hour)
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Create 1-2 posts or stories using Canva
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Write captions, choose hashtags
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Research upcoming trends or audio
✨ Evening (1 Hour)
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Schedule posts using Creator Studio
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Engage with followers of her clients’ pages
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Review competitor pages for content ideas
This light schedule gives her work-life balance and freedom to take on other hobbies.
💰 Her Income Breakdown
Anjali currently manages 3 clients, each paying ₹10,000/month. These are small businesses in her city — like a clothing boutique, a cafe, and a yoga studio.
| Client Type | Monthly Fee | Hours/Week |
|---|---|---|
| Boutique Store | ₹10,000 | 5 hours |
| Local Café | ₹10,000 | 6 hours |
| Yoga Studio | ₹10,000 | 5 hours |
Total: ₹30,000/month with flexible hours and remote work.
📈 How You Can Start Too
If you’re inspired by Anjali’s story, here’s a beginner-friendly plan to help you get started:
1. Learn Canva (Free)
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Sign up at canva.com
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Practice designing Instagram posts
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Try templates for reels, quotes, product posts, etc.
2. Create a Sample Instagram Page
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Pick a niche (fashion, food, fitness, etc.)
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Post daily using designs from Canva
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Write thoughtful captions and use relevant hashtags
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Analyze results using the Insights tab
3. Offer Free Services to 1-2 Local Businesses
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DM small businesses in your city
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Offer a 2-week free trial
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Show results (followers, likes, reach) to convert them into paid clients
4. Build a Simple Portfolio
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Save your best designs in Google Drive
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Include screenshots of insights and growth
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Make a PDF or a link to share with future clients
5. Promote Yourself
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Create a page for your social media services
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Share content tips and case studies
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Use hashtags like #SocialMediaManager #InstagramGrowth
🧠 Final Tips from Anjali
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“Start small and stay consistent.” You don’t need hundreds of followers to get clients.
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“Always research trends.” Reels with trending audio can go viral without any ad spend.
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“Be honest with your clients.” Underpromise and overdeliver — that’s how you retain them.
🚀 Ready to Start Your Own Journey?
Just like Anjali, you can turn your social media skills into income — without paid ads, office space, or even a laptop. All you need is:
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A phone
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Canva (Free)
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Creator Studio (Free)
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Time and consistency
If you’re spending time scrolling Instagram already, why not start earning from it?
If you liked this breakdown and want more case studies or guides on how to earn online through Instagram or YouTube, stay tuned to our blog. Your digital career could start today — and it could be as simple as posting a reel.
